HOME / CPG / Our CPG Services

Leveraging Retailer Insight To Win

Achieve greater success and grow with your retail customers through deep understanding of:

  • How a retailer operates – financials, management, corporate/franchised, vendor strategies, buyers, merchandising, Private Label and more
  • The implications for your company – Sales strategy, organization/capabilities, opportunities, negotiating, bringing innovation to market and more.

Controlling Retailer-Related Costs

Contain your trend of increased trade spending in order to provide a sustainable platform for long-term profitable growth.

  • FOUR FACTORS™ Audit
  • Trade program design
  • Internal capabilities and processes
  • Retailer communications and negotiations

Revenue Management

Optimized pricing, pack sizes, promotion and distribution is a manufacturer/retailer win-win. Increase your profit contribution and improve alignment to your brand’s strategy.

  • Strategy, capabilities and financial review
  • Data strategy – types,sourcing, integration, visualization
  • Price, pack and promotion sensitivity
  • Innovation and distribution opportunities
  • Retailer compliance
  • Modelling

Business Restructure/Integration/Change

Corporate restructuring, driven by internal goals or as a result of an acquisition, presents both major opportunity and risk. We bring clients the experience from dozens of such programs, helping to unlock maximum benefit across the organization.

  • Sales force and other function restructuring/integration
  • Organization design
  • Go-To-Market
  • Change Management
  • KPIs

Shopper-Centric Solutions

We deliver unparalleled consumer, customer and shopper solutions that increase shopping purchases and drive profitable sales for both manufacturers and retailers.

  • Shopper Insights
  • Category Management
  • Shopper Marketing
  • Retail Design
  • Shopper Communications

FitToCompete™

Ensure your functions and processes are ‘Fit to Compete’. We help drive improvements across the business with our innovative approach. Especially effective for those functions that interface directly and indirectly with retailers – Sales, Logistics, Customer Service, Order Management, Deductions Management and Sales Strategy/Trade Marketing.

  • FitToCompete™ and FRI™ assessments
  • Lean-based ‘HotHouse’ process improvement workout
  • Training development and delivery
  • Optimization for North American aligned companies

Retail Store Excellence

Getting it right at store level is the culmination of countless activities performed by both the manufacturer and the retailer. We bring clients a disciplined, structured process for getting it right.

  • Perfect Store modelling
  • Corporate and Franchise stores
  • On-shelf availability
  • Store servicing

Effective Retailer Communications

Transform your story-telling capabilities. From what you say, how you say it and to who, retailer communications are often the biggest barrier to acceptance and implementation of vendor programs.

  • Keys to successful presentations
  • Mistakes to avoid
  • Communications strategy
  • Presentation reviews
  • Presentation development

Turning Data Into Opportunity

Dramatically improve your organization’s ROI from various internal and external sources of data.

  • Gap analysis and sourcing assessment
  • Deep A.C. Nielsen analysis and recommendations
  • Other sales implications and opportunities
  • Data visualization – design, training and mentoring
  • Data marts – assessment and design